I learned an Ethics lesson the other day. In real time. Some lessons happen that way, they slap you upside the noggin when you’re least expecting it. Kinda like in NCIS, the way Anthony Denuzzo always gets it.
These are the original three owners, from left to right, Chris “Bud” Dietsch, Don “Johnny” Dietsch and Roy “Snitz” Dietsch, ( taken during the Sesquicentennial in Findlay, Ohio
(click on photo to go to Dietsch Bros.)
I was helping some people I’ve known for years with their social media. This was my first actual professional, walk out- the- door- job. I’ve known these people for years, their business is family owned. They are the type of business who gives 110% to everyone who walks through their door.
Well, the best laid plans…..would be a good quote. I thought I had everything laid out in how I wanted to explain things, until I saw the work before me. I know it wasn’t exactly the way I would have done it and that’s okay, we all have our own methods, and I didn’t have all the information yet anyway,but afterwards I learned a few things and realized —- I know loose ends when I see them.
Without saying too much at this point since this is an on going job, I asked myself some questions in general:
- Did you make a real effort, give it your all?
- Would you leave YOUR work like that?
- Are you following through, consistently? Don’t leave loose ends. ( make a check list)
- Do you really have the time?
- If not, then hire the kid down the street, an intern, your fellow former classmate. I’m sure there are plenty of people right here in the good ole’ US of A who could use a job. Helping them – help your client.
To say it bothered me would be an understatement, I was flabbergasted , not a good thing to be especially since I had to leave for an annual check for my blood pressure. No kidding. I saw things that could have helped put these people on a social habit, on their own with a limited amount of professional monthly maintenance, and the most important thing of all, increased their business.
Don’t think you’ve pulled the wool over on someone’s eyes just to get what you can get, because someone is going to see through your lack of effort. This first time meeting set my own ethics on edge, and set my Professional on it’s own new path. If I ever start to sway from this, then I hope someone gives me a good slap upside the ole’ noggin.
Its made me realize when going into a new “job”, make a list but expect the unexpected. Take the time to evaluate what they know and what they don’t know. Asses overall the site you want to work on, and let them know when working on Social Media it’s hard not to look at the big picture. If it’s going to work and work well it has to function like a well oiled machine and each cog in the wheel is one part of it. Whether it’s Twitter, Facebook, the website or whatever. Leave knowing you’ve done your best, whatever it is.
This posting is not about the people in the above photo. They are an example of a family business that have worked hard and have given that 110%, if not more to make their customers happy and to keep them coming back and at the same time working to support their own family.
I grew up in Findlay, and I know, even though I’ve been away for a number of years, it’s like I’ve never left. Dietsch Bros. is a tradition. I wouldn’t dream of treating them any other way. It doesn’t hurt that it’s an awesome ice cream and candy establishment either.